When reading See Through Words for a second time, I noticed a lot of word choices Erard used along with other things. I think the second time through I was able to focus more on the little things such as word choices that make a big difference, since the first time reading it I was more focused on understanding what he was trying to say. One thing that jumped out at me more after re-reading Erard’s writing was his emphasis of “pseudo-mistakes”. I breezed over this idea at first, but now I see it as a big piece of his metaphor-designing process. He said that allowing yourself to start generating lots of pseudo-mistakes is an important part of creating metaphors, and it allows you to just get all of the ideas in your head out there even if the majority of them are going to be discarded. It is a matter of testing the things you come up with and see what works. I also noticed that he stated that the english language is not as versatile as we wish it would be, which I disagree with. I think, with the use of metaphors especially, it can be extremely versatile.  Another concept that I found Erard pushing in See Through Words after reading again was the importance of the idea of metaphors being a window, and the designers are simply trying get you to see new things out of that window. Metaphors are not for changing your mind, but for showing you new perspectives and encouraging you to think in new ways. One term I looked up when “glossing” the text was “Enron”, which he uses when giving examples of conventionalized metaphors: ” ‘Enron’ to  ‘any dramatic accounting scandal’ “. I discovered this was referring to the American energy company Enron’s accounting scandal that happened in October 2001. I did not understand the comparison Erard was making until I looked it up. Glossing the text does help to further understand the concepts because it clarifies things that may be essential to the understanding of the whole text.

Here is the link I used to gloss the text: https://en.wikipedia.org/wiki/Enron_scandal